Trades can often be a good sale
For public relations professionals, dropping the names of first class establishments in which clips have been secured for their clients is a kind of â € œâ € approach ready for sale. While in effect, to make an impressive feat in many senses, is not always the best method over the long term.
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It is understandable that customers like to see their names on the first level of publications such as The New York Times and The Wall Street Journal Official. In short, meeting at the bar gives you a sense of validation to a company that sets it apart from its competitors. Although no doubt increase the level of visibility of a company, its impact on sales in many cases will not be as dramatic.
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To put it in terms simple, let's reflect on the old slogan, used by U.S. family Today, it is â € œnot most words, only € right ones.â think makes sense to look at the media and campaigns in the same way. While it is natural to have pride in seeing his name hundreds of thousands or perhaps millions of readers, and fail to consider how many readers are potential customers of his client's product or service? In all likelihood, not there is a good probability that the number is relatively small. This, of course, is especially true in the case of a company that sells mainly to businesses and not consumers.
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Crafts serve a much narrower, more focused audience, while his movement is definitely smaller many are widely read by executives in key industries that use them to the latest product developments and a host of industry news. Another great benefit of trade publications are reader service card. Provide actual sales outlook because readers actually go the extra step of volunteering to receive more information on featured products of a company or service.
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Even better, most publications will send periodic reports contain a detailed list of sales prospects who have submitted cards. This information can be easily imported into the database of a company for selling purposes monitoring. Besides the obvious benefit of having the real names and contact information for potential customers, feedback enables a sales team to collect a kind of â € € œgeographic hit list based on sales inquiries. This allows them to spend more time looking for potential customers instead of cold call or some other method that does not yield very efficient. For example, a customer can often mean that a specific story in a trade publication generated X number of leads and resulted in a number X of the sales.
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Trade publications are also often large case studies, placement since they will generate more leads and sales. For example, I've been able to produce a successful series of â € œDavid vs. Goliath € release history that have led to chronic histories of large firms as a small business in vertical industry, dominated by one or more found a niche that separated them from the competition. Using a time tested formula that presents a problem and then describes how a firm resolve, case studies serve as a kind of â € œhow toa € roadmap that other companies can follow. Think of it as corporate America version of â € œnews can use.â € Just as traditional media loves these stories, business publications and trade often do too.
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Another obvious benefit is offices provide the opportunity to expand their horizon of the media stations. For each sector to be sold to a company, there is almost certainly a number of publications that track the industry. Knowing the publications, their editors / reporters and what they write about, you can create multiple launches each containing specific information about how your customer addresses a key business need in the industry have.
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Unfortunately for public relations professionals and their customers alike, many public relations directors are afraid to give some advice that does something, but parrot and joy on what the client says they want. For example, if the client says they want the New York Times, their public relations programs in most cases, he says, â € œsure, let's go for it.â € Again, high level of loans can actually be very valuable, which he said only the time to be spent to ensure its goal of reaching a public good and that is where trade plays a key role.
About the Author
Cyrus is president of Astoria Communications, a New York City-based PR consultancy serving clients in financial/professional services, technology and real estate. His clients include law firms, legal organizations, technology companies and several non-profit organizations. Before opening his PR consultancy in 2004, Afzali worked at several New York agencies as an editor and as a writer at several media outlets, ranging from small, daily newspapers to CNN Financial News.
Read more articles by Cyrus at TalentZoo.com under Very Public Relations.
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FM Brown’s ZOO-Vital Biscotti Gourmet Biscuit Treat for Parrots and Small Hookbills $3.45 We’ve fashioned our gourmet biscuits in the manner of Old World Style Biscotti. These twice-baked biscuits are a masterpiece of symmetry in shape and a symphony of flavors. Plus, we’ve added the flavor of anise that gives our biscuits their distinctive aroma. They’re the perfect taste-tempting, healthy compliment to your birds meal as well as a training reward…. |
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Your Pet Bird & You! Choosing, Caring For, and Enjoying Your New Pet Bird! $4.88 Are you thinking about purchasing a new pet for your family? Perhaps you are considering a number of different possibilities, or perhaps you have already decided that a pet bird is exactly what you want. Either way, a new bird can be the ideal addition to your family!In today’s busy world, owning a pet of any kind takes dedication and a bit of work. The good news is a pet bird requires very litt… |
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Bell Copper for Small Parrots $2.99 Your parrot can ring for his supper, or just have fun with this small copper bell Complete with hanger. Size: 1-1/2″L x 1-3/4″ W x 2″ H with ring. |
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Pinata Toy for Parrots – Square – Small $4.99 Parrots have the time of their lives shredding and chewing things. The Parrot Pinata has been specifically designed for that parrot pasttime The palm-leaf outer layer is crunchy and irresistable…and once they get to the inside, they’ll find a spectacular chewing bonanza: all sorts of natural fiber items that they can pull and chew to their hearts content. Particularly fun for feather pluckers. Size: Toy is 7.5″ long x 2″ diameter. |
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ZuPreem AvianMaintenance Natural Bird Diet for Parrots & Conures (3 lbs.) $15.99 This ZuPreem Avian Diet is enjoyed by conures, African greys, small Amazons, small cockatoos, mini macaws, pionus, caiques, Jardine’s parrots, eclectus, and other medium-sized parrots.ZuPreem AvianMaintenance Natural is a nutritious diet designed to meet all the established nutrient requirements of various types of pet birds. Formulated by a veterinarian and PhD nutritionist, ZuPreem AvianMaintenance combines the highest quality ingredients with strict standards of quality control to ensure that your bird receives the highest quality nutrition.ZuPreem AvianMaintenance is an extruded diet, which means it is more thoroughly cooked than a traditional pelleted diet. The premium ingredients in ZuPreem AvianMaintenance are cooked to increase digestibility thus allowing more nutrients to be utilized by your pet bird. Each nugget of ZuPreem AvianMaintenance is made from the same formula, ensuring your bird is receiving the same quality nutrition in every bite of ZuPreem Maintenance. |
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Premium Bird Food for Conures and Small Parrots – 3 lb. $5.29 The perfect blend of fruits, vegetables and nuts, scientifically fortified with vitamins and minerals. The carefully chosen selection of fine quality ingredients have passed a rigorous inspection and testing procedure to insure good quality in the food. A combination of this food and other Pretty Bird foods will help give your feathered friends a good variety of food choices and when available on a regular basis will help promote happiness and well-being in your bird. |
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Premium Bird Food for Conures and Small Parrots – 25 lb. $31.99 Pretty Bird prides itself on the quality of its bird food. All species specific mixtures are scientifically formulated to give your bird all the nutrition advantages possible The variety of tastes in every bag is sure to please even the pickiest of pet birds. |
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Nutrition Plus Supreme Food for Parrots – Small Hookbills – No Sunflower – 4 lb. $10.99 Choosing Nutrition Plus Supreme Foods for your bird shows them your commitment to their health and well-being. These foods are vitamin and mineral fortified and formulated with select seeds, in-shell nuts, fruits, and grains as well as specialized ingredients specific to your pet’s taste and nutritional needs. Appealing textures, colors, shapes and flavors stimulate their appetite and help to satisfy natural foraging and chewing habits, and curbing boredom. It all comes together in this exceptional food! |
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Pinata Spiked Toy for Parrots – Small – 9.5 in. x 2 in. $4.89 The natural materials and interesting design of this unique bird toy will keep your bird stimulated. Toys are necessary to a bird’s health, both physical and mental. The intricate design will encourage your bird’s natural curiosity and behavior as it plays with the toy. Rotate and change toys often so your bird does not become bored with the toys you give it and he’ll keep playing for hours and hours |
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Votoy Copper Bell For Large Parrots $2.99 Copper bell for large parrots |
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Vitakraft Rollinis Fruit And Vegetable For Parrots 5.3oz $3.99 Rollinis fruit and vegetable for parrots 5.3oz |
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Kaytee Fiesta Nutritionally Fortified Gourmet Bird Food for Parrots (4-1/2 lb.) $17.99 Product Highlight(s): Kaytee Fiesta Nutritionally Fortified Gourmet Bird Food for Parrots (4 1/2 lbs.) KAYTEE® Fiesta® is the leading fortified gourmet food for birds and small animals. An exciting mixture of quality fruits, nuts, vegetables, specialty seeds and grains create a unique formula to provide all essential nutrients. Scientifically formulated and thoroughly tested, Fiesta combines colorful shapes, delightful flavors and the widest variety of ingredients to ensure you are feeding your pet what they love. Nutritionally Fortified Gourmet Food helps birds thrive! Packed with a fortified mix of fruits, nuts, vegetables, seeds, and healthful whole grains, Fiesta contains essential nutrients for healthy birds. Balanced Omega-3 and Omega-6 Polyunsaturated fatty acids develop and maintain shiny feathers, and can help lower cholesterol. Powerful antioxidants boost immune systems to fight disease. Natural preservatives ensure freshness and great taste. Fiesta – balancing fun food and powerful nutrition. Ingredients Pumpkin Seed, Safflower, Corn, Sunflower, Almonds, Ground Corn, Oat Groats, Wheat, Whole Peanuts, Cantaloupe Seed, Green Split Peas, Buckwheat, Raisins, Dried Bananas, Ground Wheat, Oyster Shell, Milo, Corn Gluten Meal, Dried Papaya, Shelled Peanuts, Squash Seed, Pinto Beans, White Northern Beans, Ground Flax Seed, Filberts, Pistachios, Dehydrated Carrots, Dried Pineapple, Dried Red Peppers, Coconut, Dehydrated Apples, Dehydrated Sweet Potatoes, Pinenuts, Dehulled Soybean Meal, Wheat Middlings, Sun-cured Alfalfa Meal, Dicalcium Phosphate, Soy Oil, Calcium Carbonate, Wheat Germ Meal, Dextrose, Ground Oats, Dried Beet Pulp, Dried Whole Egg, Salt, Brewers Dried Yeast, Vitamin A Supplement, Choline Chloride, L-Lysine, Dried Cane Molasses, DL-Methionine, Vitamin E Supplement, Vitamin B12 Supplement, Riboflavin Supplement, Mixed Tocopherols (a preservative), Potassium Sulfate, Ferrous Sulfate, Zinc Oxide, Rosemary Extract, Citric Acid, Manganous Oxide, Menadione Sodium Bisulfite Complex (source of vitamin K activity), Niacin, Calcium Pantothenate, Orange Oil, Copper Sulfate, Pyridoxine Hydrochloride, Cholecalciferol (source of vitamin D3), Thiamine Mononitrate, Folic Acid, Canthaxanthin, Calcium Iodate, Cobalt Carbonate, Biotin, Dried Bacillus licheniformis Fermentation Product, Dried Bacillus subtilis Fermentation Product, Beta-Carotene, Sodium Selenite, Artificial Color. Guaranteed Analysis % Crude Protein (Minimum) 15 Crude Fat (Minimum) 12 Crude Fiber (Maximum) 15 Moisture (Maximum) 12 |
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Eclectus Parrots Book $6.99 The Eclectus Parrots Book is a soft covered book that contains information on temperament, physical traits, and potential behavior problems. It also gives advice on housing, feeding, health care, training and grooming. The book helps you understand the bird’s vocal and body language and gives step by step directions for everyday parrot care. |
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Kaytee Exact Original Premium Daily Nutrition Extruded Bird Food for Parrots & Conures (4 lbs.) $14.29 Product Highlight(s): Kaytee exact Original Premium Daily Nutrition Extruded Bird Food for Parrots & Conures (4 lbs.) KAYTEE® exact® is a premium extruded food and has been the recognized nutritional leader by veterinarians and breeders since its introduction over a decade ago. Available for birds and small animals, exact is the most researched and widely used extruded food available. Kaytee Exact Original is a nutritious bird food that provides all the nutrients proven necessary for macaws, cockatoos, parrots, eclectus, pionus, and large conures. Exact combines the highest quality ingredients with added nutrients in a special pasteurizing process to produce a crunchy, seed-shaped nugget. Ingredients Ground Corn, Ground Wheat, Ground Oat Groats, Wheat Middlings, Corn Gluten Meal, Dried Whole Egg, Dried Beet Pulp, Soy Oil, Soybean Meal, Corn Sugar, Dicalcium Phosphate, Calcium Carbonate, Wheat Germ Meal, Dried Cane Molasses, L-Lysine, Salt, Vitamin A Supplement, Choline Chloride, Brewers Dried Yeast, DL-Methionine, Yucca Schidigera Extract, Propionic Acid (a preservative), Vitamin E Supplement, Vitamin B12 Supplement, Riboflavin Supplement, Mixed Tocopherols (a preservative), Zinc Oxide, Ferrous Carbonate, Rosemary Extract, Citric Acid, Manganous Oxide, Menadione Sodium Bisulfite Complex (source of vitamin K activity), Niacin, Calcium Pantothenate, Copper Oxide, Thiamine Mononitrate, Pyridoxine Hydrochloride, Cholecalciferol (source of vitamin D3), Beta-Carotene, Canthaxanthin, Folic Acid, Calcium Iodate, Biotin, Cobalt Carbonate, Sodium Selenite, Dried Bacillus subtilis Fermentation Product, Dried Bacillus coagulans Fermentation Product, Dried Bacillus licheniformis Fermentation Product, Natural Flavors. Guaranteed Analysis % Crude Protein (Minimum) 15.0 Crude Fat (Minimum) 6.0 Moisture (Maximum) 12 Crude Fiber (Maximum) 5.0 |
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Kaytee exact Rainbow Premium Daily Nutrition Extruded Bird Food for Parrots & Conures (4 lbs.) $14.99 Kaytee exact Rainbow Premium Daily Nutrition Extruded Bird Food for Parrots & Conures (4 lbs.) KAYTEE® exact® is a premium extruded food and has been the recognized nutritional leader by veterinarians and breeders since its introduction over a decade ago. Available for birds and small animals, exact is the most researched and widely used extruded food available. Exact Rainbow is a nutritious bird food that provides all the nutrients proven necessary for macaws, cockatoos, all parrots, eclectus, pionus, and large conures. Exact Rainbow combines the highest quality ingredients with added nutrients in a special pasteurizing process to produce an enticing rainbow of life-like colors and shapes. Ingredients Ground Corn, Ground Wheat, Ground Oat Groats, Wheat Middlings, Corn Gluten Meal, Dried Whole Egg, Dried Beet Pulp, Corn Oil, Soybean Meal, Corn Sugar, Dicalcium Phosphate, Calcium Carbonate, Wheat Germ Meal, Dried Cane Molasses, L-Lysine, Salt, Vitamin A Supplement, Choline Chloride, Brewers Dried Yeast, DL-Methionine, Yucca Schidigera Extract, Propionic Acid (a preservative), Vitamin E Supplement, Vitamin B12 Supplement, Riboflavin Supplement, Zinc Oxide, Ferrous Carbonate, Ethoxyquin (a preservative), Manganous Oxide, Menadione Sodium Bisulfite Complex (source of vitamin K activity), Niacin, Calcium Pantothenate, Copper Oxide, Thiamine Mononitrate, Pyridoxine Hydrochloride, Cholecalciferol (source of vitamin D3), Beta-Carotene, Canthaxanthin, Cobalt Carbonate, Folic Acid, Calcium Iodate, Biotin, Dried Bacillus subtilis Fermentation Product, Dried Bacillus coagulans Fermentation Product, Dried Bacillus licheniformis Fermentation Product, Sodium Selenite, Artificial Colors, Natural Flavors. Guaranteed Analysis % Crude Protein (Minimum) 15 Crude Fat (Minimum) 6 Crude Fiber (Maximum) 5 Moisture (Maximum) 12 |
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Kaytee exact Rainbow Premium Daily Nutrition Extruded Bird Food for Parrots & Conures (20 lbs.) $51.99 Kaytee exact Rainbow Premium Daily Nutrition Extruded Bird Food for Parrots & Conures (20 lbs.) KAYTEE® exact® is a premium extruded food and has been the recognized nutritional leader by veterinarians and breeders since its introduction over a decade ago. Available for birds and small animals, exact is the most researched and widely used extruded food available. Exact Rainbow is a nutritious bird food that provides all the nutrients proven necessary for macaws, cockatoos, all parrots, eclectus, pionus, and large conures. Exact Rainbow combines the highest quality ingredients with added nutrients in a special pasteurizing process to produce an enticing rainbow of life-like colors and shapes. Ingredients Ground Corn, Ground Wheat, Ground Oat Groats, Wheat Middlings, Corn Gluten Meal, Dried Whole Egg, Dried Beet Pulp, Corn Oil, Soybean Meal, Corn Sugar, Dicalcium Phosphate, Calcium Carbonate, Wheat Germ Meal, Dried Cane Molasses, L-Lysine, Salt, Vitamin A Supplement, Choline Chloride, Brewers Dried Yeast, DL-Methionine, Yucca Schidigera Extract, Propionic Acid (a preservative), Vitamin E Supplement, Vitamin B12 Supplement, Riboflavin Supplement, Zinc Oxide, Ferrous Carbonate, Ethoxyquin (a preservative), Manganous Oxide, Menadione Sodium Bisulfite Complex (source of vitamin K activity), Niacin, Calcium Pantothenate, Copper Oxide, Thiamine Mononitrate, Pyridoxine Hydrochloride, Cholecalciferol (source of vitamin D3), Beta-Carotene, Canthaxanthin, Cobalt Carbonate, Folic Acid, Calcium Iodate, Biotin, Dried Bacillus subtilis Fermentation Product, Dried Bacillus coagulans Fermentation Product, Dried Bacillus licheniformis Fermentation Product, Sodium Selenite, Artificial Colors, Natural Flavors. Guaranteed Analysis % Crude Protein (Minimum) 15 Crude Fat (Minimum) 6 Crude Fiber (Maximum) 5 Moisture (Maximum) 10 |
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Safflower Gold Bird Food – Small – 3 lb. $6.99 Fresh seeds and human grade ingredients are added to this nutritious bird food blend. Designed for cockatiels and other small parrots, this delectable bird food formula contains a well balanced diet of dried fruits and vegetables, nuts, pellets and crunchy biscuits. |
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Fiesta Food for Parrots – 25 lb. $79.99 The best-loved fruits, vegetables, nuts and specialty seeds are combined into a nutritious, gourmet diet for macaws, cockatoos, amazon parrots, african parrots, eclectus, pionus and large conures. Fiesta was developed by the nutritional experts at the Kaytee Avian Research Center to supply all the nutrients proven necessary for excellent health. The wide variety of colorful shapes, sizes and textures makes eating more fun for playful birds. |
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Bird Gravel for Small and Medium Birds – 24 oz. – 680 g $1.99 Bits of grit and gravel help birds to digest food by breaking the ingested food bits into smaller, more digestible sizes. Bird Gravel for Small and Medium Birds is ground to an ideal size for birds like Finches, Canaries, Parakeets, Cockatiels, Lovebirds and Parrots. |
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Pinata Toy for Parrots – Square – Medium $5.98 Parrots have the time of their lives shredding and chewing things. The Parrot Pinata has been specifically designed for that parrot pasttime The palm-leaf outer layer is crunchy and irresistable…and once they get to the inside, they’ll find a spectacular chewing bonanza: all sorts of natural fiber items that they can pull and chew to their hearts content. Particularly fun for feather pluckers. Size: Toy is 10″ long x 2.25″ diameter. |
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Pinata Toy for Parrots – Square – Large $7.99 Parrots have the time of their lives shredding and chewing things. The Parrot Pinata has been specifically designed for that parrot pasttime The palm-leaf outer layer is crunchy and irresistable…and once they get to the inside, they’ll find a spectacular chewing bonanza: all sorts of natural fiber items that they can pull and chew to their hearts content. Particularly fun for feather pluckers. Size: Toy is 13.5″ long x 3″ diameter. |
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Exact Rainbow for Parrots – 20 lb. $49.99 Kaytee Exact has been the recongnized nutritional leader by avian veterinarians and breeders since its introduction over a decade ago. Developed by the nutritional experts at the Kaytee Avian Research Center, Exact is the most researched and widely used extruded food available. This complete diet provides premium daily nutrition for Macaws, Cockatoos, Amazons, African Greys, all Parrots, Eclectus, Pionus and large Conures. Exact Rainbow combines the highest quality ingredients with necessary nutrients to produce an enticing rainbow of colors and shapes. No matter what color or shape, each nugget contains “exact nutrition” insuring your birds get exactly the right nutrition to produce better feathering, brighter colors, and maintain excellent health. No shells or hulls, means there will be less mess in and around the cage and more time for you to enjoy your bird’s company. |
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Small Breed Tuff Bone $11.99 The Small Breed Tuff Bone is the ultimate soft and durable toy. The bone is small enough for your dog to carry comfortably and light enough to play with for hours. |
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Small Breed Tuff Tug $16.99 The Small Breed Tuff Tug dog toy for small dogs is the perfect combination of durability and comfort. This soft tug toy will provide hours of interactive fun. |
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LM Animal Farms Small Parrot Diet Bird Food (8 lbs.) $19.99 LM Animal Farms Small Parrot Diet Bird FoodA nutritious and tasty blend of seeds, grains, nuts and vitamin-fortified pellets that your bird will love. Formulated with the optimal levels of protein, fat and carbohydrates to meet the needs of quakers, small conures, small piocephalus and other small parrots. The ingredients have been carefully selected based on your bird’s beak size and tastes to ensure maximum consumption which helps provide complete nutrition. Vitamin D3 helps your bird effectively use calcium and supports bone health. Vitamin E acts as an antioxidant and helps fight against free radicals and aging effects. |
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Bell Copper for Large Parrots $3.99 Ding Ding Ding Your parrot will make beautiful music with this copper bell Hangs easily anywhere in your feathered friend’s cage. Fun for both you and your bird Size: 2″ L x 1-3/4″ W x 2-1/8″ H with ring. |
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Eukanuba Small Breed Senior $18.99 Eukanuba Small Breed Senior dry food is specially formulated to meet the nutritional needs of small senior dogs. It contains two powerful antioxidants Vitamin E and Beta-Carotene as nutritional support against certain effects of aging on the immune system. Has a natural source of Glucosamine and Chondroitin Sulfate to help maintain joint health. |
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Lafeber’s Classic Avi-Cakes for Parrots (12 oz.) $10.99 Lafeber’s Classic Avi-Cakes for ParrotsLafeber’s Avi-Cakes for parrots is a nutritious bird food developed to stop birds from just eating seeds. Avi-Cakes are half seed and half pellets, a healthy alternative to loose seed and bound by sweet molasses. Avi-Cakes are now Omega 3 & 6 fatty acids balanced. Balanced omega 3 & 6′s also improves the quality of the skin. More than ever, Avi-Cakes provide excellent nutrition for your loved feathered companion. |
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Small Porcelain Breed Mug $4.99 For dog lovers, a great gift that goes anywhere. These Small Porcelain Breed Mugs feature nicely detailed breed studies, line drawings in black and white by talented artists. |
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Small Breed Tuff Disc $12.99 Looking for the perfect combination of a soft yet durable toy for your small dog? This disk is tuff enough to withstand hours of fun yet soft enough to be enjoyed indoors. |
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Small Assorted Biscuits $6.99 Old Mother Hubbard’s® Old-Fashioned Small-Sized Dog Biscuits are bursting with simple goodness and taste! The assorted flavors are perfect for any dog, any time. |
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Swing with Rope and Acrylic Frame for Large Parrots $19.99 A pedicure and fun all in one. Your bird can have a blast rocking and rolling their heart out on this swing, while the perch safely files its nails. The additional cotton rope attached to the perch makes for even more enjoyment as your bird picks and preens while swinging away. Sure to be your bird’s favorite new spot. For parrots/large birds. Size: Swing is 10.5″ w x 15″ high. |